CREATIVE PRODUCTION | EVENT DESIGN | SET DECORATION
Jack Daniel was a Renaissance man, unrestrained by typical stereotypes. An everyman, creator, maverick, and explorer – he lived his life on his own terms. Inspired by the man himself, these unique archetypes are what guide the brand today and give Jack Daniel’s a unique story.
For the celebration of the 150th anniversary of the distillery, the best place to bring to life such a multi-faceted brand is marked in the history of Jack itself. A place that helped the brand survive during prohibition and still lives on as cultural hub in Lynchburg. Jack Daniel’s presents “The Lynchburg General Store: “Celebrating 150 Years of Craft and Independence”.
AGENCY: Mirrorball
MY ROLE: Creative Production/ Merchandising/ Set Decoration