Throughout history, countless musicians have been captured with Jack Daniel's by their side, whether it be on
stage or between gigs at roadside motel rooms. House No. 7 was created in inspiration of this journey as a multi-channel, multi-city marketing platform based on a music-fueled roadside motel. And what is every music fan’s dream? To live the rock’n’roll life of their favorite band where the lines between real and the imaginary blur.
House No. 7 has been activated across multiple cities for the past 3 years where guests have been greeted with the booming of musical guest performances upon the barrel stage, multiple themed guest room experiences,
private tastings, virtual tours of Lynchburg, an underground speakeasy, and various acting talents.
AGENCY: Mirrorball
MY ROLE: Set Decoration/ Props/ Antiquing/ Wardrobe Styling/ Hair and Makeup Direction/ Talent Hiring and Wrangling/ Promo Items/ Onsite Manager/ Reconciling all departmental budgets