JACK DANIEL'S ROOM NO. 7

Room No. 7 New York is a timeless reinvention of the classic speakeasy that brings to life a sleek, sophisticated stylization of the Jack Daniel’s aesthetic. The color palette references both the industrial and natural components of the distillery brought to life in a modern New York City lounge. The brand’s origins are reflected through the burnished and charred woods, copper accents, and limestone details.

This speakeasy was created to serve as an impactful physical space that brings to life the Jack Daniel’s brand stories and history. It is an exclusive event space in which the brand’s guests are able to savor the rich flavors of carefully crafted Jack Daniel’s cocktails, enjoy live music, lounge in the Sinatra-inspired room, experience private tastings, and mingle throughout the night. 

AGENCY: Mirrorball

MY ROLE: Creative Producer/ Art Direction