CREATIVE PRODUCTION | EVENT DESIGN | SET DECORATION
As the Most Interesting Man departed for Mars, he left behind his most Coveted Collection items for the world to enjoy in his absence. In celebration of the legend and his most epic adventure yet, Dos Equis opened the vaults at each of his extraordinary estates and auctioned off his Coveted Collection to his closest friends.
Actors, clad in costumes that corresponded with certain Coveted Collection items, encouraged guests to participate in mini challenges to earn Dositas. Each challenge was assigned a value, rewarding guests with 5k, 10k, or 15k in Dositas.
AGENCY: Mirrorball
MY ROLE: Creative Production