CREATIVE PRODUCTION | EVENT DESIGN | SET DECORATION
In celebration of its 25th year and New York origins, Arizona enlisted Mirrorball to open a pop-up at a 1,400-square-foot empty retail space in SoHo selling '90s-style fashion. From May 16 to 21, the consumer-facing store featured colorful merchandise and displays inspired by the patterns and prints unique to Arizona.
Comprising more than 100 custom-designed pieces and priced from 99 cents to nearly $400, the merchandise bore the familiar checkerboard and cherry blossom designs printed on Arizona’s iced tea cans. The “Great Buy 99¢” logo, a distinctive element of Arizona’s packaging, also featured prominently in the design.
AGENCY: Mirrorball
MY ROLE: Creative Production