DOS EQUIS XX MASQUERADE

In the midst of New York City’s Financial District, Dos Equis threw an extravagant Masquerade within an abandoned bank vault along the historic cobble stone alleys of Wall Street.

Throughout the night, consumers where transported to unexpected corners beyond the grandiose ballroom, where immersive experiences awaited. From the little speakeasy where only little beers were served (by only little people) and the dark magic illusionist to the poker playing dogs and the serenading art band, consumers were reminded what awaits them once masked at the entrance.

With over 1,600 guests in attendance and over 8,000 beers consumed, the Dos Equis Masquerade proved once again it was a night that couldn’t be missed.

AGENCY: Mirrorball

MY ROLE: Creative Production